Hooman Estelami
Hooman Estelami is a professor at the Gabelli School of Business, Fordham University in New York City. He is the author of several books, including The Americans of Urumia, Marketing Strategy, Marketing Turnarounds, Simplified Business Research Methods, and Marketing Financial Services. Estelami is the editor-in-chief of the International Journal of Bank Marketing and previously served as the associate co-editor of the Journal of Product and Brand Management. His research has appeared in over 50 journal articles, for which he has received multiple prestigious awards. Using primary, secondary and archival data, Estelami has studied and published on a range of topics from customer protection and pricing to the history of US-Iran economic relations and American missionary presence in Persia during the nineteenth century. He received his Ph.D. in business from Columbia University, his MBA from McGill University, and his BA from Coe College.
Foreword
Preface
Chapter 1: Introduction
Chapter 2: Early Life
Chapter 3: Education and Designation as a Missionary
Chapter 4: Early Exploration and Evolution in Turkey
Chapter 5: Entry into Persia
Chapter 6: Visiting Tehran and Isfahan
Chapter 7: In Shiraz
Chapter 8: Escaping from Urmia
Chapter 9: Settling Down in Tabriz and Marriage
Chapter 10: Productive and Turbulent Years in Tabriz
Chapter 11: End of the Mission and the Forced Move Back to Urmia
Chapter 12: Final Months in Urmia
Chapter 13: Fighting the American Board
Chapter 14: A Period of Normalcy
Chapter 15: Conclusion
Bibliography
Selection of Works by James Lyman Merrick
A Friendly Tract (Resaaleh-e-Mehrabanee)
Sources of Images
Index
Author’s Biography